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Prada New York Epicenter
New York City
Office for Metropolitan Architecture (OMA)
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However bullish the economic climate, even the toniest retailers rarely fork over $40 million for a flagship store. But the new Prada in Manhattan's SoHo district isn't a store, it's a 23,000- square-foot epicenter, the place where the tectonic plates of merchandising and architecture collide and the earth moves—or so goes the plan. The epicenter concept for Prada grew out of a two-month research project in which Dutch architect Rem Koolhaas and his Rotterdam-based firm, the Office for Metropolitan Architecture (OMA), investigated ways to reinvent the retail experience for the famous Italian fashion house.
Now, take a walk through this amazing interior
(klick auf die kleinen roten kugeln, benötigt quicktime 5)
text dazu:
[/] Lev Manovich new media research
The Poetics of Augmented Space, article (.doc)
#link :: dm42, 10. Juni 2002 um 11:47:00 MESZ :: thema: artists :: _