Prada New York Epicenter
New York City Office for Metropolitan Architecture (OMA)
However bullish the economic climate, even the toniest retailers rarely fork over $40 million for a flagship store. But the new Prada in Manhattan's SoHo district isn't a store, it's a 23,000- square-foot epicenter, the place where the tectonic plates of merchandising and architecture collide and the earth moves—or so goes the plan. The epicenter concept for Prada grew out of a two-month research project in which Dutch architect Rem Koolhaas and his Rotterdam-based firm, the Office for Metropolitan Architecture (OMA), investigated ways to reinvent the retail experience for the famous Italian fashion house.
Now, take a walk through this amazing interior (klick auf die kleinen roten kugeln, benötigt quicktime 5)
text dazu: [/] Lev Manovich new media research The Poetics of Augmented Space, article (.doc)
